THE AVENUE MAGAZINE / STRUCTURE

2021

DESIGN & ART DIRECTION

ABOVE ARE A SELECTION OF SPREADS FROM THE AVENUE MAGAZINE / STRUCTURE. AS DESIGN DIRECTOR, I WORKED WITH THE CREATIVE TEAM TO REBRAND OF THE AVENUE MAGAZINE STYLE GUIDE. I HAD THE OPPORTUNITY TO REDESIGN THE FRONT AND BACK COVER, AS WELL AS DESIGNING PHOTO SPREADS FOR THE ISSUE.

I CREATED A MOOD BOARD AND WORKED ALONGSIDE THE CREATIVE DIRECTOR, ART DIRECTOR, PHOTO DIRECTORS, AND CREATIVE TEAM TO DEVELOP A COHESIVE AND AESTHETICALLY PLEASING DESIGNS THAT WOULD BRING OUR VISIONS TO LIFE. 

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I FOCUSED ON KEY CONCEPTS SUCH AS CLEAN TYPOGRAPHY, PURPOSEFUL PLACEMENT OF PHOTOGRAPHY, AND EXPERIMENTAL DESIGN TECHNIQUES. I DEVELOPED A DESIGN FOR THE PAGE NUMBERS, BYLINES, AND INTRODUCED AN ELEMENT OF STRUCTURE THROUGH THE THIN LINES PLACED ACROSS THE PAGES. 

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FOR PHOTOGRAPHY, I FOCUSED ON FULL BLEED IMAGRY AND REPETITION THROUGHOUT THE ENTIRETY OF THE ISSUE. OUR MAIN GOAL FOR THIS ISSUE WAS TO FOCUS ON EXPERIMENTAL DESIGNS AND A PRIMARY COLOR PALETTE.