EASYMOC IS A MEN'S SHOE BRAND FOCUSED ON OLD SCHOOL SHOE CRAFTSMANSHIP. EACH SHOE IS HANDSEWN, ONE AT TIME, IN A SMALL MAINE WORKSHOP, BY MOCCASIN CRAFTSMEN WITH DECADES OF HANDSEWING EXPERIENCE. 

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I WORKED WITH THE FOUNDER TO DEVELOP AN INSTAGRAM AESTHETIC AND BRAND ASSETS THAT BEST REFLECTED HIS BRAND AND CLIENT MARKET; RAW AND RUGGED, YET HIGH QUALITY AND CLASSIC. I FOCUSED ON ELEMENTS THAT WERE UNIQUE TO THE BRAND, SHOWCASING THE FACTORY ENVIRONMENT AND HIGHLIGHTING PROCESS AS A KEY COMPONENT TO EASYMOC'S MESSAGE.

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DELIVERABLES INCLUDED:

 

A LINE SHEET USED FOR SALES PURPOSES , SOCIAL MEDIA ADVERTISEMENT DESIGNS, SOCIAL MEDIA STORY GRAPHICS, BRAND PHOTOGRAPHY UTILIZED FOR SOCIAL MEDIA POSTS, PRODUCT PHOTOGRAPHY, AND ART DIRECTION FOR PHOTOSHOOTS

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