BENGT PARIS ATELIER MAKES ONE-OF-A-KIND GARMENTS IN LIMITED EDITIONS, CREATING ONLY 365 STYLES EACH YEAR. AT HIS ATELIER IN PARIS’S 3RD ARRONDISSEMENT, THE SWEDISH-BORN ITALIAN-TRAINED ARTISAN BENGT JIMI ROOS CUTS, EMBROIDERS AND ASSEMBLES EACH GARMENT PIECE.

ROOS’S PLAYFUL APPROACH MIXES TIMELESS EMBROIDERY TECHNIQUES WITH FRESH EXPERIMENTAL HANDIWORK TO CREATE PIECES THAT ARE TOTALLY UNIQUE.

 

FOR THIS PROJECT I WORKED WITH THE FOUNDER TO CREATE A VISUAL REPRESENTATION OF WHO BENGT IS AS WELL AS AN AESTHETIC THAT ALIGNS WITH THEIR CURRENT BRANDING : SIMPLE / TEXTURAL / RAW.

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OUR MAIN GOAL WAS TO INVITE CLIENTS INTO WHO BENGT IS WITH A KEY FOCUS ON PROCESS.. IT IS MORE THAN JUST T-SHIRTS.. IT IS AN ACTIVE STUDIO WITH A LOT TO OFFER.

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DELIVERABLES INCLUDED:

 

A LOOK BOOK USED FOR SALES PURPOSES , SOCIAL MEDIA ADVERTISEMENT DESIGNS, SOCIAL MEDIA STORY GRAPHICS, BRAND PHOTOGRAPHY UTILIZED FOR SOCIAL MEDIA POSTS, PRODUCT PHOTOGRAPHY, AND ART DIRECTION FOR PHOTOSHOOTS.

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